What happens in Vegas, stays in Vegas. Unless it’s big announcements from Yahoo!, that is. As the Wall Street Journal reported before the sun rose on the insanely massive Consumer Electronics Show in Las Vegas, we've announced Yahoo! Go 2.0 and Yahoo! oneSearch (along with a slew of distribution deals). A Yahoo! Go-enabled Motorola handset flew across the front page of Yahoo! yesterday to herald the moment. I’ve been here with the press, analysts, tech freaks, a gazillion temporary workers, and a bunch of Yahoos to enjoy the goings on.
Right now I’m in the Yahoo! "Big Scoop" tent/exhibit, which is a mashup of user-generated content, Yahoo! Go product demos, and Cold Stone Creamery ice cream. Several thousand people have already come for the ice cream and stayed for the exhibits. Light bulbs flash as our visitors come into the tent to blog, upload Flickr photos, and post video comments that reflect their take on the CES show (they are the stars!). They’re enjoying Moto-java crunch, Yahoo! Go-odness, and the Big Scoop Bonanza ice cream. But the demos are what they’ll go home talking about.
We’re demo-ing the sleek new Yahoo! Go for Mobile application, which features a swirling carousel of little widgets that bring local content, news, sports, finance, Flickr, and, of course, search right to your phone. The Yahoo! oneSearch product we debuted is a one-stop shop for mobile searching and is drawing raves. I used it throughout the day to follow the press coverage of it! And you might have heard that it'll be integrated into the gotta-have-it iPhone unveiled at MacWorld today.
We’re also showing off the Yahoo! Fantasy Sports app and "my channel," both for the IPTV environment in our Digital Home demos. Messenger on Vista, Jumpcut, and Answers are also getting some pub, and the gang from Yahoo! Tech is in the control room documenting everything (here and across the show).
Marco Boerries, who runs our Connected Life division, bought a new suit and showed it off during a 20-minute segment with Motorola CEO Ed Zander in the opening keynote of the show. He introduced products that we think will simply change the way people use their phones. Marco crowed that we’ve finally created content that "fits" the phone. And with 2 billion phones in the world (up from 1 billion only three years ago), that’s a lot of phones to fit!
We’re off to celebrate a great beginning for Yahoo! at CES 2007. Whatever happens tonight… well, that may just have to stay in Vegas.
UPDATE: Check out this Forbes.com video on Yahoo!'s CES presence.
David Riemer
VP Marketing, Yahoo! Connected Life
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