We are thrilled to announce that the neighborhood of North Beach in San Francisco is the winner in the Yahoo! Bus Stop Derby – a two month city-wide challenge that came to an end on January 28th.
Here’s how the competition shaped up:
1. North Beach: 363,650
2. Tenderloin: 329,625
3. Mission: 306,275
The first of its kind, the Yahoo! Bus Stop Derby was a unique experience using 72? touch LCD screens located in downtown bus shelters. Riders were able to represent their neighborhood by playing interactive games and competing for a community block party with a performance by Grammy winning band, OK Go.
This innovative contest encouraged residents and commuters to engage with games that highlighted Yahoo! Mobile applications. Users were able to compete by choosing a neighborhood from a drop-down menu on the game screen, then select from four fun and engaging Yahoo! Mobile app-related games themed around Yahoo! Mail, Yahoo! Messenger, Yahoo! Sportacular, and Flickr .
On Saturday, February 5th, the North Beach community will celebrate their win and host a block party at The San Francisco Art Institute overlooking iconic San Francisco landmarks such as Coit Tower and Alcatraz. The block party will feature a free performance by Grammy-winning band OK Go, local food vendors and games.
For additional information on Yahoo! Bus Stop Derby & block party, visit: http://www.busstopderby.com/