That’s why I’m at Yahoo! today. I run the ESP (Early Stage Product) team within Connected Life and my job is to imagine and invent the future of Yahoo! for social and mobile media for this group. We’re working to change the world by connecting all of us to the people and things we care about in ways that aren’t possible today.
Jerry Yang helped us imagine that world during the CES Industry Insiders keynote he delivered this morning, illustrating what’s possible as Yahoo! becomes a more open platform. People want to get relevant content, services, and connections wherever they are. A great example of this is Yahoo! Go 3.0, which Jerry and Marco Boerries, who heads Connected Life (my boss :-)), unveiled today. Not only is the new UI beautiful and simple, Yahoo! Go 3.0 is now open to let me access the services I want, whether they’re from Yahoo! or from third party developers.
We’ve created an open platform that enables developers, publishers, and advertisers to deliver mobile widgets that work in Yahoo! Go 3.0 and ultimately on any mobile browser. The platform creates distribution opportunities that never existed before in mobile applications—a developer can write once and publish to hundreds of devices. That has massive potential to change the mobile industry and how we live our mobile lives. It allows consumers not only to get the Yahoo! services they love, but also eBay, MySpace, and MTV... and I’d bet thousands more soon to come.
Then Jerry walked through a vision demo showcasing the possibilities of a more open Yahoo!, in this case focused on one of our key starting points, Yahoo! Mail. He showed how a smarter inbox could prioritize the most relevant connections in his life, both from Yahoo! and multiple social networks, and make all of his communications (email, IM, SMS, voice, status text, photos, etc.) simpler to manage. He then walked through how Yahoo! as an open platform—using Yahoo! Mail, Flickr, Yahoo! Local and Maps, and third party applications like Evite and eBay—could let you tap into the collective tastes, interests, and knowledge of the people you know and of the rest of the world. His example was trying to corral a bunch of very different friends, family, and execs for an awesome dinner. He was able to discover and explore what millions of people find interesting in Las Vegas (via Flickr and our TagMaps prototype) and what his dinner guests might enjoy as well.
Although co-founder David Filo’s recommendation was the Burger Palace (OMG, this vegetarian is glad we’re not going there), Jerry could easily find the best place we could all go together based on everyone’s interests (cuisine, entertainment, etc.) and what Yahoo! knows about the world. David Filo then came out and shared how making Yahoo! an even more open platform is going to power this vision for the future.
You should really catch the archive. If you missed the webcast, you can watch it here:
We’re all using multiple connected devices, communicating with each other, sharing our interests, our content, our social connections, and the places we care about. What Jerry, David, and Marco showed today is how a more open Yahoo! will help us live the connected lives we really want.
Social Media Guru
Yahoo! Connected Life