Nearly 500 advertisers, media buyers and agency executives attended Yahoo!’s first-ever Digital Content NewFront event in New York City yesterday. Key executives were on hand to reinforce our commitment to premium, quality content and announce the launch of new programs, such as ‘Katie’s Take’ starring Katie Couric, and our latest additions to the men’s programming slate.
At this event, Yahoo! highlighted what makes it unique among web distributors: Premium content, programming and curation, exclusive experiences, leading content verticals and the scale that only its global audience can bring.
Top Hollywood talent and industry leaders such as Anthony Zuicker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) and Katie Couric, took part in Yahoo!’s event alongside Ross Levinsohn, EVP and Head of Global Media, Wayne Powers, SVP, North American ad sales and Mickie Rosen, SVP, Yahoo! Media Network.
The latest projects announced and promoted on stage included:
- From the creators of “Rock of Ages,” Matthew Weaver and Chris D’Arienzo introduced “Dancing With Myself,” (working title) a musical "jukebox" comedy, produced by Matthew Weaver and RelativityREAL, featuring classic 80’s pop songs;
- Our third slate of original video programming targeted at men, with six shows, including a talk show in development with Jeff Goldblum, “Stunt Nation,” with host Sal Masekela, demolition program “Kaboom,” and daily show “The MANual”;
- Katie Couric’s new web show, debuting on May 1, “Katie’s Take.” Each week, Couric will explore topics and issues that matter most to her viewers – including health, nutrition, parenting, and wellness. Every episode will feature interviews with top experts in a variety of fields as well as Couric’s own personal, fun and unique perspective. Poland Spring Natural Spring Water is the exclusive launch sponsor of this series which will be featured on a dedicated page on Yahoo!.
The Digital Content Newfront is an annual series of events committed to the creation of valuable partnerships between brands and content providers.With events held in New York City over the course of two weeks, DCNF has created a marketplace for connecting digital content and content creators with brand owners and their marketing agencies.