by Erin McPherson, VP and head of video and originals
As many of you prepare for a romantic evening with your loved one tonight, we are gearing up for “the most romantic web series that will ever be.” Today we are presenting our Valentine’s Day gift to the Internet: the launch of the second season of Burning Love, the popular comedy series that spoofs reality dating shows. The second season of the hit web comedy is live now onYahoo! Screen.
The second season of Burning Love follows Julie (June Diane Raphael), who failed to capture Mark Orlando’s heart the first time around, as she searches for love among a group of guys who are hopefully, but also perhaps not, there for the right reasons. Executive produced by Ben Stiller, this installment of Burning Love is written by season one writer Erica Oyama (Childrens Hospital) and directed by Ken Marino (Childrens Hospital, Party Down). Season two features new cast members Jerry O’Connell, Michael Cera, Adam Brody, Colin Hanks, Joe Lo Truglio, Ryan Hansen, Rob Huebel, Paul Scheer, Nick Kroll, Nick Thune, Martin Starr and Kumail Nanjiani who join returning cast members Ken Marino, June Diane Raphael, Michael Ian Black and Adam Scott in the quest to find true love. New episodes will go live every Thursday and Friday starting today.
We are also proud to share that media planning and buying agency PHD has signed on as the exclusive sponsor of the second and third seasons of Burning Love. Under the terms of the landmark deal, PHD bought out all of the advertising space for the series. They have placed several of their clients within the show via product placements (including the Breathe Right and Tums Freshers brands) and purchased advertising around the show on Yahoo!.
Discovering and watching comedy online is a daily habit for many Yahoo! users, and with premium original video programming like Burning Love, Yahoo! keeps millions of people entertained every day. That audience has made Burning Love a true web hit. Nearly 11 million people watched the first season, putting the show on par with some of the most-watched cable programs of all time. The series drew rave reviews from critics and media as well, with Adweek recently saying: “In the Web video world, there's constant debate over whether the industry will ever see a true breakout "hit"—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu. Instead, Yahoo’s Burning Love is officially a breakout.”
And starting next week, the show (which was originally made for the web) is going to aired on cable television.
Join us for Burning Love season two only on Yahoo! Screen