The way we access and experience the Web is changing every day. By 2013, more than one billion Internet-enabled mobile devices are projected to be in circulation—that equals more than half the total pool of Internet users today. For millions of people around the world, tablets and mobile phones are their first access point to the Web.
We live in a beautifully content rich world. More than 3.5 million photos get uploaded to Flickr every day. On email we receive nearly 2.5 billion emails each day, and many of us send hundreds of texts and tweets per month. Simply put, life is digital. In order to enjoy and share all this content, people want much more than a PC experience replicated on their tablet or phone—they want something fundamentally new.
As the premier digital media company, we see a clear opportunity to push the boundaries of personalization to deliver intelligent experiences specifically tailored for each individual. This ultra personalized content experience is our vision for Livestand from Yahoo! – a digital newsstand, delivering a wealth of ever-changing content from multiple publishers, continuously programmed by a person’s interests and contexts.
With Livestand from Yahoo!, what you’re reading will be personalized based on your interests, your location and even the time of day. Your experiences, which will begin on tablet form factors, will include intuitive touch interactions and an elegant design that focuses foremost on the content.
As the media landscape continues to evolve with mobile and tablet experiences top of mind, publishers and advertisers must expand their content to these platforms to stay in front of consumers. We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences.
With Livestand, we’re using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they’re combined with the effectiveness of an Internet ad that’s data-rich, actionable, even location aware. It’s all personalized and in context – just like our content.
In the first half of 2011, you’ll see Yahoo!’s vast digital content library come to life through Livestand from Yahoo! – from Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – as iPad and Android tablet applications.
Stay tuned here for more updates over the coming weeks.
Blake Irving, EVP, Chief Product Officer, Yahoo!