Yahoo! has done it again. This year we snagged two more Webby Awards and it was no easy feat “with nearly 10,000 entries from across the states and 60 countries worldwide, the 15th Annual Webby Awards was the biggest in our history,” the award committee wrote. Now that’s something to yodel about!
Second Act from Yahoo! News took home the Reality Webby Award in the Online Film & Video category, edging out nominations from reputable sources such as The Washington Post. If you haven’t checked it out already, Second Act is a Yahoo! Originals show that celebrates real people who discover their passions and reinvent themselves to reach for their dreams. Second Act has always aimed high with inspired storytelling, emotional resonance and graceful, artistic execution and has now been recognized as such in the eyes of the creative industry. We hope you’ve enjoyed the program as much as we’ve enjoyed producing it, check out our season 1 recap below:
Yahoo! Bus Stop Derby – developed with our partners at Goodby, Silverstein & Partners - came away the winner of the Mobile & Experience Marketing award in the Interactive Advertising category, beating out campaigns from recognizable brand such as Unilever. At the end of 2010, Yahoo! ran a highly engaging and interactive local market activation program that showcased Yahoo! Mobile apps. The purpose of this initiative was to encourage people to download and use Yahoo! mobile apps in a meaningful way while showcasing our digital marketing innovation that would generate buzz, water cooler talk, and exhibit thought leadership. The Yahoo! Bus Stop Derby was a two-month citywide gaming challenge held in San Francisco, using first-of-their-kind 72-inch touch screens in transit shelters featuring interactive games tied to four key Yahoo! mobile apps: Yahoo! Mail, Yahoo! Sportacular, Yahoo! Messenger, and Flickr.
In addition to our two wins, our partners at Turner Sports won the People's Voice award for Best Interactive Use of Video for their Ryder Cup Live Video player powered by Yahoo!. And of course, a big shout out to Yahoo! Finance, which was nominated for the Financial Services award in the Websites category and six Yahoo! properties recognized as honorees (some in more than one category), representing the top 10% of entries in their respective categories.
Congratulations to the Second Act from Yahoo! News and the Yahoo! Bus Stop Derby teams. They will be honored at the 15th Annual Webby Awards on June 13th in New York City.