San Francisco’s North Beach Wins Yahoo! Bus Stop Derby

We are thrilled to announce that the neighborhood of North Beach in San Francisco is the winner in the Yahoo! Bus Stop Derby – a two month city-wide challenge that came to an end on January 28th.

Here’s how the competition shaped up:

1. North Beach: 363,650

2. Tenderloin: 329,625

3. Mission: 306,275

The first of its kind, the Yahoo! Bus Stop Derby was a unique experience using 72? touch LCD screens located in downtown bus shelters. Riders were able to represent their neighborhood by playing interactive games and competing for a community block party with a performance by Grammy winning band, OK Go.

This innovative contest encouraged residents and commuters to engage with games that highlighted Yahoo! Mobile applications. Users were able to compete by choosing a neighborhood from a drop-­down menu on the game screen, then select from four fun and engaging Yahoo! Mobile app-related games themed around Yahoo! Mail, Yahoo! Messenger, Yahoo! Sportacular, and Flickr .

On Saturday, February 5th, the North Beach community will celebrate their win and host a block party at The San Francisco Art Institute overlooking iconic San Francisco landmarks such as Coit Tower and Alcatraz. The block party will feature a free performance by Grammy-winning band OK Go, local food vendors and games.

For additional information on Yahoo! Bus Stop Derby & block party, visit: