Today we are excited to announce a big new content and marketing program to bring World Cup coverage to vivid life online and offline for its users around the world. As part of the broad program which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! will provide fans with complete coverage of the tournament including customized content across multiple platforms, innovative new products, and special events across the globe.
As hundreds of millions of soccer fans prepare for the world’s biggest sporting event, we are launching our first global initiative, which features microsites, compelling mobile experiences, fantasy games, and Yahoo! Search tools for more than 20 countries in 12 languages. To find out more, go to Yahoo.com and search for “Yahoo! coverage World Cup 2010.”
Shortcuts, Scores, Fantasy Soccer & More!
- New Shortcuts in Yahoo! Search results which will launch in more than 25 markets throughout the summer. These Shortcuts will provide rich information such as photos, videos, schedules, live scores, stats, team information and news, right on the Search results page.
- Real-time scores, schedules and breaking news, all of which fans can have at their fingertips by downloading the Yahoo! Toolbar with World Cup coverage. The toolbar can be customized with a country-themed skin to support any competing team.
- Yahoo! Sports World Soccer 2010, a pick’em style fantasy soccer game, which lets fans select winners for each match of the World Cup at us.wc.fantasysports.yahoo.com/world-cup. This is Yahoo!’s largest global launch of a fantasy product. Fans can play the game in 22 countries in 11 languages.
- Yahoo!’s first online penalty shootout contest — Yahoo! Penalty Shootout — is set to launch at the end of May and will be available in more than a dozen countries. Soccer fans will be able to compete with friends, other fans, and sworn soccer rivals from around the world for a chance to win the Yahoo! Sports Pass, tickets to any four premier sporting events in the world per year for the next four years.
- Predictalot from Yahoo! Labs, a fun experiment that puts the “wisdom of the crowd” about the World Cup to the test. Predictalot lets fans in every country make millions of interesting predictions, like “How many teams from Europe will advance to the quarterfinals? or “Will a country that has never won before win it all this year?”
Customized Experiences for PC and Mobile Platforms
Continuing our tradition of providing fans with seamless online and mobile experiences, fans can find comprehensive world soccer coverage at (sports.yahoo.com/soccer/world-cup/). Yahoo! enables fans to get breaking news, scores, player stats, live commentary, and video from Yahoo! Sports, the No.1 online sports destination.
Yahoo!’s coverage includes:
- On-the-ground reporting from South Africa by award-winning writers Dan Wetzel, Martin Rogers, and Les Carpenter.
- “World Soccer Roundup,” a daily video news show that will recap top stories and give information on upcoming World Cup events.
- Dirty Tackle, a leading soccer blog from editor Brooks Peck, and contributors Richard Whittall and Ryan Bailey.
Later this month, Yahoo! will launch a comprehensive mobile site covering the World Cup 2010, providing up to the minute scores, schedules, standings, news, player profiles and more. The site will be available in 40 markets, covering 13 languages and accessible across more than 4,500 types of mobile devices. Simply visit http://m.yahoo.com/worldcup from your phone to keep up to date on the latest.
Covering the Globe
For the first time ever, Yahoo! is hosting special events around the globe for soccer-loving fans in Brazil, France, Germany, Italy, Korea, Indonesia, Spain, and the United Kingdom. For the events Yahoo! has teamed with some of the sport's most elite goalkeepers, past and present, to surprise fans worldwide. Fans can find out details about the events via Facebook at facebook.com/YahooWorldFootball. Yahoo!’s cloud is powering Yahoo!'s Coverage of the World Cup and creating a borderless Yahoo! community on the web for this global event.
Offering Advertisers Unique Opportunities
This year’s coverage of the World Cup throughout the Yahoo! network offers new and exciting opportunities for advertising and marketing partners, as well. From co-branding opportunities at Yahoo! offline events through online advertising opportunities at country and international levels, Yahoo! has marketing options to help the world’s biggest global brands participate in the excitement.
So if we don't see you in South Africa, we'll see you online at Yahoo.com!