Weekly Yahoo! Search Trends – February 18, 2011

Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather Cabot explores these trends on local and national broadcast. The Royal wedding party is making headlines this week along with the idea of McWeddings (would you get married at McDonalds?!).

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Pippa Middleton

The anticipation of Prince William and Kate Middleton’s impending nuptials is turning feverish – and the big day isn’t til April! News of the happy couple’s bridal party sent searches soaring this week – especially for maid of honor, Pippa Middleton. Yahoo! searchers wanted to see what she looks like and get the scoop on her social life. Searches for Pippa, Kate’s sister, spiked 5,000% this week.

Follow the latest on the Royal Wedding here at Yahoo! News: http://news.yahoo.com/royal-wedding

McWeddings
Now if a wedding at Westminster Abbey is just a little out of your reach, how about tying the knot under the Golden Arches? If you live in Hong Kong, you can take advantage of McDonald’s new wedding package - a “mc-wedding” – if you will . For about $1,300, you get invitations, decorations, wedding gifts and what else, fries and Big Macs for your honored guests. The novel idea intrigued lots of people online this week.

Reader’s Digest & Yahoo! Survey
Finally, all this searching online is apparently keeping a lot of us from getting enough shut-eye. A new yahoo/readers digest survey finds that 78% of adults admit they stay up too late because they are busy online. Some other interesting findings from the survey:

  • The average household has 20 digital devices
  • Almost two-thirds of adults on Facebook have already invited or accepted the invitation to be their children or children's’ friends.
  • 64 percent of adults think that kids spend too much time online, and 43 percent of adults they think spend too much time online but only 18 percent have ever imposed a tech-free day

Read more of the survey on Reader’s Digest’s website: http://www.rd.com/family/take-control-of-family-tech-time/

Check out the video for more trends spiking this week.