By Kathy Savitt, Chief Marketing Officer
With journalists, artists, tech geeks, and entertainment fans gathering in Austin for the SXSW Festival we're excited to give a sneak peak of Yahoo!'s summer plans. Beginning May 3 through July 14, Yahoo! will be "on the road" in the U.S and Europe to surprise and delight our users, advertisers, and partners, with some of the world's hottest bands, comedians, and surprise guests. We're also looking forward to introducing some of Yahoo's products and newest innovations along the way.
Yahoo! On the Road is not just a road trip - it's a daily mobile entertainment and innovation festival. From New York City to San Francisco and Berlin to London, we're looking to stop you in your tracks with entertainment and inspiration. Whether it's a celebrity surprise during your morning coffee break or a major concert performance on your drive home - Yahoo! is hoping to make your daily routines, anything but routine.
Gearing up for the journey with Yahoo! are Grammy Award-winning artists, breakout bands, comedians, and actors including FUN., The Lumineers, Macklemore & Ryan Lewis, Kendrick Lamar, Imagine Dragons, Owl City, J. Cole, and many more. Yahoo! On the Road will make its final stop in London with Jay-Z, Justin Timberlake, Trey Songz and special guest Frank Ocean, at Yahoo! Wireless Festival on July 12- 14. Tickets for the final Yahoo! Wireless Festival date as announced today - will go on sale Friday 15th March, available at www.wirelessfestival.co.uk. Ben Lyons will be hosting Yahoo! On the Road in the U.S.
Starting today you can track our course at the Yahoo! On the Road site (http://ontheroad.yahoo.com) as well as to learn more about who's jumping on the Yahoo! buses each day. Plus, you're invited to join us where we stop to gain access to performances and VIP experiences by using Yahoo! products such as Flickr, Yahoo! Groups, Yahoo! Mail, Yahoo! Answers, and during surprise events in each city.
Stay tuned for a full Yahoo! On The Road schedule in the weeks to come -- for now check out our SXSW events here: http://music.yahoo.com/sxsw/
Get updates and follow along @YahooOnTheRoad.