Yahoo! Searches This Week Are All About Super Bowl Ads, the Upcoming Grammy Awards, and Excitement for Mardi Gras

This is an ongoing series of posts that highlights the daily search habits of Yahoo! users -Ed.

The Best of the Best Super Bowl Commercials:
This year’s Super Bowl commercials were nothing short of emotional. We laughed, we cried, and we were even nauseated (hello GoDaddy). Wondering which brand took the cake? Dodge’s “God Made a Farmer” takes the Brand Bowl prize with more than 2 times the searches of the GoDaddy commercial and a 1722% spike in Yahoo! searches during the game. Searches for [taco bell commercial] came in second followed by [godaddy commercial], [doritos goat commercial], and [Budweiser commercial].

Celebrity endorsements were also a hot topic amongst Yahoo! searches. Bar Refaeli was the most buzzed about celebrity featured in a TV spot followed by Kate Upton, whose searches spiked 152% on Yahoo!. If you’re curious about some of the ads that never made it to air, check out this story from U.S. News on Yahoo! News. And for a complete round up check out this story on Yahoo! Sports.

Music’s Biggest Night - The Grammy Awards:
Music’s biggest night is this Sunday and we can’t wait to find out who the winners are going to be! Which Grammy nominees are generating the most buzz? Beyonce, Taylor Swift, Rihanna, Chris Brown, and Frank Ocean (in that order). Some of the less mainstream artists are amongst the top spiking nominees including Bjork, Anthrax, Gotye, Alabama Shakes, Alison Krauss, and Jamey Johnson. If you can’t wait until Sunday night, get all the Grammy details at Yahoo! Music’s Grammy site here.


Mardi Gras Madness:
King Cake, beads and beignets - oh my! You know what this means – Mardi Gras is fast approaching. Whether or not you’re in New Orleans, it’s clear that everyone is ready to celebrate. Searches for [when is mardi gras] are up 148% and searches for [when is fat Tuesday] are up 193% on Yahoo!.

Party planners around the country are gearing up for Fat Tuesday by baking some classic southern treats like King Cake, which has seen a 204% increase on Yahoo!. Searches for beignets, both [sweet potato beignets] and [chocolate stuffed beignets], have spiked this week too. You might be surprised to learn that aside from Louisiana, Texas searched the most for Mardi Gras on Yahoo! in the past 30 days.

Frequently Asked Questions:
What is Yahoo! Search Data: Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world.
What exactly is a search and why are they useful?: A keyword(s) or term(s) that people enter in the Search box.
What does spiking, buzzing, and off the charts mean? A “spiking” or “buzzing” search refers to terms with the greatest percentage increase in searches from one period of time to the next (usually day, week or month). Something that’s “off the chart” refers to a term that had no meaningful number of searches in the previous time period.
How are rankings determined? Rankings, unless otherwise noted, are based on the total number of searches.

Want more search trends from Yahoo!? Follow the @yahoosearchdata Twitter account.