Global release on Yahoo! will change traditional film distribution model.
“Cybergeddon” is coming to Yahoo!—Anthony E. Zuiker (creator of the CSI franchise), his production company Dare to Pass, and Yahoo! today announced that casting and production will officially begin on “Cybergeddon”, a groundbreaking motion picture event that will bring to life the growing threat of cybercrime as a new form of terrorism and use Yahoo!’s global reach to blow the lid off traditional motion picture distribution models.
"’Cybergeddon’ is the crime 2.0 version of CSI: Crime Scene Investigation,” says creator Anthony E. Zuiker. “Embracing the forward-thinking vision of Dolphin Entertainment, ‘Cybergeddon’ will be a motion picture event released through Yahoo!’s global online distribution. Instead of opening 'wide' at 5000 screens, ‘Cybergeddon’ has the potential to premiere on 50 million online screens all over the world at the same time. This global distribution model is the future of storytelling with unprecedented scale."
Yahoo! reach will bring “Cybergeddon” to a global audience
“Cybergeddon” will be launching globally, first on Yahoo! this Fall, as a series of installments to roll out sequentially. With Yahoo!’s distribution, “Cybergeddon” will engage audiences worldwide through an immersive storytelling, social media, and gaming experience. Yahoo! sets the bar for best-in-class original video programming with 21 out of the top 25 most-watched online series in the U.S. and 61 million unique visitors a month who come to watch Yahoo! video. We also have the unmatched ability to promote video content to 700 million users worldwide.
“We're thrilled to bring a concept like ‘Cybergeddon’ to our audience,” said Erin McPherson VP & Head of Video at Yahoo! “Anthony E. Zuiker is one of the most prolific and successful storytellers in Hollywood and there is no better home or ‘Cybergeddon’ than Yahoo!. Together we have the opportunity to bring this compelling and cutting-edge story exclusively to our users and do it in a way that entertains and informs through an engaging and immersive experience that will truly bring ‘Cybergeddon’ to life."
Written by Miles Chapman (Road House 2: Last Call), “Cybergeddon” executive producers include Anthony E. Zuiker, Matthew Weinberg, President, Dare to Pass, and Bill O’Dowd, CEO, Dolphin Digital Media. True to his storytelling form, Zuiker has engaged Norton by Symantec to leverage its technical credibility and security insights to help inform and guide the narrative. Progressive financier and distribution company Dolphin Digital Media backed the project in a deal brokered and packaged by Creative Artists Agency (CAA).
With its perceptive foresight and expertise in producing award-winning premium digital properties, Dolphin is poised to introduce “Cybergeddon” to audiences nationwide.
“When you think about what HBO did for television and what Netflix did for video rentals, they were trailblazers of their time," said Dolphin Digital Media CEO, Bill O’Dowd. “By bringing together a group of visionaries such as Anthony, Yahoo!, Dolphin, CAA and Norton, you can expect that ‘Cybergeddon’ is going to break new ground for how consumers experience entertainment around the world and across multiple platforms.”
Symantec expertise to bring authenticity to “Cybergeddon”
Throughout the creative process, Zuiker engaged Norton by Symantec and its team of experts throughout the creative process to inspire, guide and inform some of the technical aspects of cybercrime, including its investigation and prosecution, and to provide real-world insights into how people can protect themselves from digital threats.
“People learn through storytelling and our partnership with Anthony E. Zuiker in the production of ‘Cybergeddon’ allows us to reach new audiences in a fresh way,” said Sally Jenkins, Vice President, Worldwide Consumer Marketing at Symantec. “Through entertainment and dramatization, ‘Cybergeddon’ will illuminate the serious issue of how our constantly connected lives can be vulnerable to cybercrime, breaches of online privacy and theft.”