Getty Images has always been interested in discovering, championing and marketing great imagery. The availability of economical digital cameras and the dramatic evolution of distribution technologies over the last five years have changed the landscape of our photography industry in exciting ways. It has had a hugely democratizing effect and now image makers all over the globe are able to share and develop their imagery within global communities such as Flickr.
We recognise that the many designers, art buyers and art directors that make up our client base visit sites like Flickr to find daily inspiration for their projects. As a result of a new partnership between Getty Images and Flickr, they will now not only be able to view the imagery, but easily license it, too.
As the unrivalled experts in the licensing of intellectual property -- imagery, footage, multimedia and music -- Getty Images will be able to work with Flickr to easily make the commercial licensing of what is, in effect, the world's image library a reality.
Apart from the value of the accomplished and experienced photographers that contribute to Flickr, the addition of this content also brings a new flavour of photography to Getty Images and its customers -- there is another world of photography that will afford an authentic view into the daily lives of people around the world. The places they live, the food they eat, the people they love and the milestones in their lives.
Sometimes the most amazing imagery is more about moments in time and place than it is about technical expertise. This partnership gives our clients access to thousands of these moments.
We congratulate the Flickr community for its fresh collection of high-quality images, and we look forward to working closely with the community.
Vice President of Creative Imagery