A new welcome to Yahoo!

By Marissa Mayer, CEO

Yahoo! first began as Jerry and Dave’s Guide to the World Wide Web, a directory of links created to help organize the Internet during its very early days. That simple directory evolved through the years into the Yahoo! we know today -- a starting point for your daily habits. Whether checking the latest news, sports scores, or just searching, Yahoo! has always been about bringing you the very best of the web. And, today, we’re introducing a new, more modern experience to do just that.

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Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.

Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications. From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need. We’ve also refreshed some of what you love most -- including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.

The new Yahoo! experience works well on the go -- we’ve optimized it for smartphones and tablets. And, thanks to some under-the-hood improvements, Yahoo! is also faster.

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Over the next few days, our U.S. users will begin to see the new Yahoo! experience and we’re excited to see the response. Over the coming months, we’ll continue to make changes and improvements, so today is just the beginning.