Yahoo! Partners with MTV to Bring VMA Fans “Behind the Lens”

Yahoo! and MTV are giving viewers a back-stage pass to Sunday night’s 27th Video Music Awards.  Yahoo! partnered with the entertainment powerhouse to create “Behind the Lens” on the VMA site to give music fans “insider information” about their favorite MTV performers past and present.  Yahoo! Search is integrated every step of the way, making it easy to discover exclusive behind-the-scenes trivia, video and photos with their favorite stars from Katy Perry to B.o.B. to Usher, VMAs host Chelsea Handler, and more. And for additional information and insights, you can visit Yahoo! Music, the most comprehensive destination for music fans to discover and consume music online.


The VMAs have become a cultural touchstone in the music world, dating back to 1984, when it became clear that video didn’t kill the radio star. Neither has the Internet, and Yahoo!’s collaboration with MTV further enhances the experience of celebrating favorite artists and cheering them on as they vie for their VMAs.

Are Yahoo! Searches Already Predicting the Winners?

It looks like music fans are gearing up for the VMAs because searches on Yahoo! for “VMAs 2010” are up an incredible 1743% this month. While the VMA winners will not be announced until the Sunday evening awards show, we can’t help but wonder if all these searches could be early predictors to the winners. Yahoo! has unearthed the top searched Video Music Award nominees during this year’s nomination period, and if searching is an early predictor, a sampling of the winners would be:

: Lady Gaga, Bad Romance

BEST MALE VIDEO: Usher featuring Will.I.Am, OMG
BEST HIP HOP VIDEO: B.o.B. featuring Hayley Williams, Airplanes
BEST POP VIDEO: Ke$ha, Tik Tok

: Paramore, Ignorance

Even if our predictions are not spot-on, we’re as eager to find out the winners as you are—and we’ll meet you Behind the Lens! (Don’t forget us on Twitter: