Bring on the MADNESS… Yahoo! Style

Bring on the MADNESS... Yahoo! Style

Each Spring brings change but the one constant is the madness that surrounds the NCAA Tournament, and Yahoo! is helping fans enjoy the excitement even if they never get to touch the hard wood in New Orleans. For the 2012 college basketball tournament Yahoo! is scoring from every angle – multiple screen experiences, top advertising partners, and original tournament coverage to name a few.

This year fans can catch the action on multiple screens - PC, mobile devices, Connected TV and tablets. Yahoo! is giving college basketball fans tools to make the most of spring:

  • For the first time, Yahoo! Tourney Pick'em will be available across devices, including desktop and apps for Android, iPhone and iPad. Fans can download the apps and start filling out their bracket – regardless of whether they have studied every analysis or prefer to pick their brackets on a whim.
  • Consumers and critics are already going wild for IntoNow (available on iPhone, iPad and Android devices), and with the NCAA Tournament the app will gives TV watchers and fans real-time access to information, including stats, scores, brackets, video commentary, and player background, as well as an easy way to connect and share with friends while they’re watching the games across Facebook, Twitter and in-app discussions.
  • Fans can also make the most of the games at home with Connected TV – using VIZIO, Samsung, Sony and Toshiba TVs with Yahoo! Connected TV, people can  pull up the Yahoo! Sports TV App for NCAA Basketball news, scores, photos and videos
  • The Yahoo! Sportacular app provides up-to-the-minute scores, standings, schedules, and stats on the go.  In addition, the new “Check In” feature will let fans show support of their favorite team and the games that they are following. (Available on iPhone, iPad and BlackBerry devices.)
  • The NCAA Basketball Tournament module on top of the Yahoo! search results page will provide real-time stats on tournament, with scores, schedules, rankings and news. Check out the Search examples.

Brands Become Fans With Innovative Advertising Experiences
Top brand advertiser Mercedes-Benz has jumped on board by seamlessly integrating its brands with Yahoo! to create a unique way to engage and surround the consumer journey across screens.  The sponsorship includes:

  • Integration within the Yahoo! Sports Online Video Coverage of the NCAA Tournament, providing fans with college basketball highlights that can be seen on Yahoo! Sports, including original video presented on
  • A Mercedes-Benz branded TV companion experience with IntoNow, which includes sponsored polling.
  • Mercedes-Benz will sponsor the Yahoo! Sports TV app on Yahoo! Connected TV and take advantage of Yahoo! Broadcast Interactivity, enabling consumers to interact with 2012 Mercedes C-Class information, pictures and videos while watching the ads.

Original Content Comes Alive for the Tournament
Each month more than 50million sports fans come to Yahoo! Sports for sporting news, video programming, and analysis from award-winning sports experts. March is no different, and this year is full of new features, such as:

  • For the first time ever, Yahoo! Sports will host Fantasy Bracket Live, an hour-long web show packed with bracket advice and tips from Pat Forde, Greg Anthony, and Brad Evans. The show tips off at 5 pm PT at Yahoo! Sports.
  • For the first year Pat Forde will cover the tournament for Yahoo! Sports, and fans can expect his “Forde Minutes” to be packed with news about players, teams, coaches and the match ups.
  • In another first, Yahoo! has teamed up with stars like Drew Brees and Michael Phelps to score big for their charities in the Yahoo! Sports Celebrity Bracket Challenge. Fans are encouraged to sign up for their favorite celebrity’s bracket to show support during the tournament.
  • And the biggest first of all, this year Yahoo! Sports is offering $5million in prize money for the perfect bracket. However, as in years past if there isn’t a perfect bracket Yahoo! will guarantee a $10K payment for the best bracket.