Yahoo! Responds to Disaster in Japan, Raises Over $3.3 million in 5 Days

We often feel helpless when witnessing catastrophic events such as the earthquake and tsunami that devastated Japan on Friday. It’s also in these times that the world rallies together to show compassion and support for those facing disaster. That’s just what Yahoo! users have done in response to this recent crisis. The global Yahoo! community contributed over $1 million in the first 48 hours. As of Tuesday afternoon, donations had topped $3.3 million worldwide, with more coming in every minute.  It’s encouraging to watch the real time ticker on the right side of yahoo.com showing donations coming in consistently.

The disaster relief outreach has been a truly global effort. Yahoo! Taiwan, Korea, Singapore, India, Philippines, Hong Kong, Canada, and Brazil have all featured ways to help on their properties. In the U.S., Yahoo! News, Mail, Search, Finance, Shine, Answers, and Groups have provided ways to drive additional donations.

Via the Yahoo! homepage, users can donate to a wide variety of non-profit organizations, including the Red Cross, International Medical Corps, Salvation Army, and Convoy of Hope. Funds are used to provide necessities such as clean water, food, and blankets as well as medical clinics, shelters, and other basic services.

Yahoo! employees are also making personal contributions to help those affected by the earthquake and tsunami. Yahoo! is matching all employee disaster relief donations at a rate of 2:1, up from the traditional 1:1 match, with a minimum donation of $100,000. In addition, the Yahoo! Employee Foundation has made a grant of $50,000 to the American Red Cross.

In Tokyo, our partners at Yahoo! Japan have fought through blackouts and communication outages to stay up and running. Their homepage currently features comprehensive information on the state of infrastructure, traffic, services, and assistance throughout the country. They have also partnered with telecommunication companies to provide a people finder with voice messages that can help residents locate their loved ones.

It has been truly impressive to see how quickly our audience and employees have jumped in to show their compassion and concern for everyone in Japan. It shows that even in these hard times, we can come together to make a powerful difference. This has been a true testament to How Good Grows on Yahoo!.

To learn more about how you can make a difference, visit Yahoo!’s How to Help page.

-Erin Carlson, Senior Director of Yahoo! for Good