• We've Moved!

    We've moved! As of today, the Yahoo! official blog has moved to yahoo.tumblr.com. Come on over and check out the new digs!

  • @yahoo delivers #bestoftheweb

    By Marissa Mayer, CEO

    Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.

    Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.

    An ABC World News Tweet in the Yahoo! newsfeed

    As users explore our nearly endless stream of content, we will  seamlessly include relevant and personalized Tweets alongside stories from Yahoo! and our other sources. With this greater breadth of compelling content, we’re excited to give our users even more opportunities to learn and connect. Users now also have an easy way to discover relevant and interesting people and publishers to follow on Twitter, personalized to their interests and preferences.

    From music to sports,

    Read More »from @yahoo delivers #bestoftheweb
  • This is an ongoing series of posts that highlights the daily search habits of Yahoo! users.


    Happy Mother's Day!:

    Mother’s Day is Sunday and Yahoo! users are looking for the perfect way to express their love to mom. In fact, searches for [mothers day cards] are spiking 3258% this week on Yahoo!.


    But beyond a nice card or note, people often celebrate the holiday with a good meal. Searches for [mothers day brunch 2013] are up 635%, and with 63% of searches coming from women, it sounds like the daughters are doing most of the planning this year.


    So what are sons, daughters and husbands going to cook for Mother’s Day breakfast in bed? The top searched recipes on Yahoo! this week are: [breakfast casserole recipes] (up 212%), [quiche recipes], [crock pot breakfast recipes], [cinnamon rolls] and [how to cook bacon in the oven].


    Don’t forget to pick up your gifts before Sunday! Searches for [mothers day gifts] and [mothers day gift ideas], are spiking on Yahoo! this week. And it looks like the

    Read More »from Yahoo! Searches this Week Reveal Mother’s Day Mania, Love for The Great Gatsby, Ombre Trends, and Smart Phone Buzz
  • This is an ongoing series of posts that highlights the daily search habits of Yahoo! users.


    Sweet Tooth:

    Who doesn’t love to indulge in a sweet treat every now and then? There's always a new dessert craze top-of-mind for Yahoo! users. But which tasty treats are people currently craving to satisfy their sweet tooth? The top searches for desserts this week are [ice cream], [cupcakes], [strawberry shortcake], [pineapple upside down cake], and [ice cream cake] -- which is up 330%, perhaps due to the warmer weather. Yahoo! users are also conscious of health decisions this month when it comes to desserts with [dunkin donuts nutrition] spiking 1134%. Perhaps people are heading away from rich desserts and more into a light summer delight!


    If you went overboard with the chips and guac yesterday but still need a sweet kick, check out some delicious dessert recipes on Food on Yahoo! Shine.





    Luscious Blue Lips?:

    Red has always been the color associated with "sexy" lips, but this week on Yahoo!

    Read More »from Yahoo! Searches this Week Reveal a Sweet Tooth, New Lipstick Trends, and Summer Cruise Plans
  • By Erin McPherson, Yahoo! VP and head of video

    A four-inch tall crime fighter, a pair of Hollywood starlets who abuse their personal assistant, and a celebrity who explores the “first times” of fellow stars -- sounds like a good time to me! These are the storylines for just a few of the new original video shows Yahoo! will be launching this year. And tonight, stars from these shows will be joining us at our Digital Content NewFront to unveil their shows and announce new partnerships with some of the best-known brands in the media business. Below is just a snapshot of what’s to come!

    Coming soon, you’ll be able to catch some of the biggest names in entertainment in our new shows:

    “Tiny Commando” - An action-packed series following a four-inch-tall private investigator who uses his awesome fleet of vehicles to fight crime, starring Ed Helms, Zachary Levi and Gillian Jacobs.

    “We Need Help” - Stars Cheryl Hines and Rachael Harris exploit their shared personal assistant in the world of the rich

    Read More »from Lights, Camera, Action - Yahoo!’s NewFront is starting in 3,2,1...
  • By Marissa Mayer, CEO


    As we continue to build products and features that inspire and entertain our users, we're committed to delivering engaging and effective advertising opportunities. Over the past few months, we’ve begun to evolve the Yahoo! experience to be more personal, intuitive, and immersive -- incorporating more modern paradigms like our news stream.  Today, we’re matching that engaging stream experience with a new advertising format -- Yahoo! Stream Ads.



    Since we launched our Yahoo! news stream in February, our users have responded by visiting more, staying longer, and increasing their engagement with our content. Like with web search, users appreciate complementary, unobtrusive advertising, and we’re committed to delivering just that. Advertising can, and should, enhance content discovery in a seamless and effective manner. The more our users spend time with Yahoo!, the more relevant and personalized the content and advertising becomes. Stream Ads are the sponsored twin to

    Read More »from Introducing New, More Engaging Advertising Formats
  • By Robertson Barrett, VP of Yahoo! News & Finance

    The Yahoo! team was out in full effect for this year’s White House Correspondents' Dinner (WHCD), one of the hottest annual tickets in D.C. that helps raise over $100,000 in scholarships (read more about the scholarships and White House Correspondents Association here). The dinner, affectionately known as the "nerd prom,” draws a wide cross section of movers and shakers from the worlds of journalism, politics, and Hollywood, all coming together for one night to help shine the spotlight on the next generation of journalists. The weekend offered a chance to highlight the impressive work of our incredible Yahoo! News team and share our ongoing commitment to covering the events, policies and people in DC who influence our country and our world.

    Our Yahoo! #NerdProm weekend kicked off with a cocktail reception just before the WHCD, which we co-hosted with ABC News and Univision. On a picture-perfect spring evening in D.C., more than 700

    Read More »from Yahoo! At The White House Correspondents Dinner
  • By Kuek Yu-Chuang, Regional Public Policy Director, Yahoo!

    This is an exciting time to be in Brazil. The country of almost 200 million people is on the rise as a vibrant democracy, growing economy, and powerful cultural force throughout the region. Brazil is also poised to take the world stage when it hosts the World Cup in 2014 and the Summer Olympics in 2016.

    The digital landscape in Brazil is also evolving quickly. About 45% of Brazilians are active online and an increasing number of Brazilians are accessing the web through their mobile phones and tablets.*

    Yahoo! has been in Brazil since 1999, and it has been a fabulous home for us. Brazil is one of our most critical markets globally, and we’re providing personalized products and content aimed to delight and inspire our Brazilian users. Seven out of ten Brazilian internet users navigate throughout the Yahoo! Brazil Network, where they can communicate, share photos or answers, or find news and information that matters to them.

    I

    Read More »from Yahoo! in Brazil: Support for the Marco Civil da Internet
  • This is an ongoing series of posts that highlights the daily search habits of Yahoo! users.


    Say Yes to the Prom Dress:

    It's that time of year when high school seniors go through the American teenage rite of passage: PROM! Yahoo! users are searching for the most stylish looks in dresses, hair, and nails. And it looks like most teens are heading away from the traditional long dress, as well as the modern chic style, according to top Yahoo! searches. This month, [short prom dresses] have spiked 837%. Interestingly, [camo prom dresses] are spiking 365% this week too. Other top searches include [sexy prom dresses], [duct tape prom dresses], [vintage prom dresses], [retro prom dresses], [affordable prom dresses], and [purple prom dresses].


    But we all know it’s not just about the dress. Hair and nails are also a large part of looking fabulous for the big dance. The term [Prom hairstyles 2013] is spiking 1851% this month on Yahoo!, and [prom updos] are spiking 1294% --- woah! The perfect

    Read More »from Yahoo! Searches this Week Reveal Prom Preparation, NFL Draft Buzz, and Decorating 101
  • Yahoo! On The Road Announces Lineup

    By Kathy Savitt, Chief Marketing Officer

    Today, we’re excited to release the full lineup for Yahoo! On The Road, the world’s first mobile entertainment and innovation festival we announced in March. We are kicking off on May 3 in New York City with John Legend & the Salomé Chamber Orchestra.

    How to score tickets: For each concert, we will be giving away tickets to those of you who show off your Yahoo! pride at the designated bus stop in each city (while supplies last, of course). Getting a ticket will be as easy as uploading a photo with Flickr or downloading the new Yahoo! Weather app.

    Driving cross-country from New York to San Francisco, we’re stopping in a different city every day to inject surprise and entertainment into your day. The tour will then jump the pond to Europe, starting in Berlin on June 11 and ending at the Yahoo! Wireless Festival in London on July 14. Musical performances will be streamed live for Yahoo! users everywhere at the Yahoo! On The Road site (

    Read More »from Yahoo! On The Road Announces Lineup

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